Going digital is quickly becoming common practice—or at least a common mandate—at many companies. But while most executives have high expectations for the business benefits of digital initiatives, according to McKinsey’s newest survey on the topic,1 the results suggest that digital’s promise seems more of a hope than a reality. Issues of scale remain a challenge, as they have in previous years.
2015 McKinsey Report: Cracking the digital code
November 7, 2015